Financial stability of the print media market in Poland

Abstract

The erosion of the printed press segment are unanimously blamed on technological change and changing patterns of media consumption. The steep decline in print circulation and advertising revenue have wiped out the publishers' profits and forced them to drastic cost‑cutting. The publishing companies have hardly the financial resources of their own to invest in digital transformation while the prospects of attracting an outside investor are rather dim. Some publishers have already failed, others are fighting back as best they can by downsizing (reducing the number of publications), regrouping through merger and acquisition, and ever new rounds of job cuts.