Media image of books in the Cracow press in the 1980s. Part II: The results of in-depth content analysis
Keywords:
Polish press in the 20th century, Cracow press, perceptions of the book and book cultureAbstract
This article is a continuation of a report of research into the media image of books in the Cracow daily
newspapers in the 1980s (RHPP, Vol. 28 [2025], Issue 1). This second part presents the results of an in‑depth study
of the key word ‘książ*' [book], which is the most frequent and, qualitatively, the most representative item on our
relevance scale. To conduct more targeted analyses the text corpus has been divided into three subsets. The first
subset comprises texts related to authorship; the second subset gathers texts that deal with publishing and the
publishing market; and, finally, the third subset comprises materials that focus on the printing business, bookshops
and libraries. The study shows that the problematics of the book were very much on the radar of the Cracow
newspapers in the 1980s, which could be treated as a sign of a growing uncertainty about legacy book culture.
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