Luxury magazine ‘Uroda Życia’ as a source of information on politicians (2014-2021)

Abstract

An analysis of the state of research on the women's press as part of the press sector has shown that there is a lack of research on contemporary luxury women's magazines as sources of information on politicians. This article attempts to fill the gap in research on the content of the women's press in terms of the presentation of politicians and female politicians. For the analysis, the youngest luxury magazine, ‘Uroda Życia’, which debuted on the Polish press market in October 2014, was deliberately selected. The magazine expanded the offer of Edipresse Polska.

               The main objective was to characterise the youngest luxury magazine existing on the Polish media market. The main objective was supplemented by three specific objectives 1) to discuss the most important events in the history of the existence of ‘Urody Życia’; 2) to determine its place in the group of luxury magazines existing on the Polish press market; 3) to try to answer the question to what extent the studied magazine was a source of information about politicians. The research was conducted using the content analysis method (quantitative and qualitative). The time frame is the years of the magazine's operation on the Polish press market, i.e. 2014-2021.